AdSense RPM by Niche — 2026 Benchmarks
Average revenue per thousand pageviews by content type. Use to calibrate your calculator inputs.
| Content Niche | Avg. RPM | At 100K pageviews/mo |
|---|
| Finance / Investing / Credit Cards | $8–$25 | $800–$2,500 |
| SaaS / Business Software Reviews | $6–$15 | $600–$1,500 |
| Legal / Insurance / Mortgage | $6–$12 | $600–$1,200 |
| Home Improvement / DIY | $3–$7 | $300–$700 |
| Parenting / Family / Baby | $2–$5 | $200–$500 |
| Health / Fitness / Wellness | $3–$8 | $300–$800 |
| Tech / Gadget Reviews | $3–$9 | $300–$900 |
| Food / Recipe / Cooking | $1.50–$4 | $150–$400 |
| Travel / Hotels / Flights | $2–$6 | $200–$600 |
| Entertainment / News | $0.80–$3 | $80–$300 |
| Gaming / Memes / Viral | $0.40–$2 | $40–$200 |
How AdSense Earnings Work
The three numbers that drive your AdSense income.
STEP · 01Pageviews × Impressions
Total pageviews determine ad inventory. AdSense serves ads on every page — more pages = more ad impressions = more revenue. Most blogs monetize at roughly 1–3 ad units per page.
STEP · 02Click-Through Rate (CTR)
Percentage of visitors who click an ad. Average CTR is 1.5–3%. Above 5% is exceptional and often driven by high-intent content like "best X for Y" product comparison articles.
STEP · 03RPM — Revenue Per Mille
Total earnings per 1,000 pageviews. This aggregates CTR × CPC. RPM is the easiest metric to model earnings from. Average English blog RPM: $2–$6. Finance niche RPM: $8–$25.
FAQ
Top questions about AdSense earnings answered.
How much does Google AdSense pay per 1,000 views?+
Google AdSense pays on average $1.50–$5 RPM (revenue per 1,000 pageviews) for most English-language blogs. Finance, business, and SaaS review pages hit $8–$25 RPM. General entertainment, news, and low-intent content typically ranges $0.50–$2 RPM. Actual RPM varies by country, niche, device, and ad setup (number of ad units, auto ads vs manual, Ezoic vs Mediavine).
How much traffic do I need to make $1,000/month with AdSense?+
At $3 RPM (average), you need roughly 333,000 pageviews/month to make $1,000 from AdSense. At $10 RPM (finance/business niche), you only need 100,000 pageviews. A small food blog at $1.50 RPM would need 666,000 pageviews. Most new blogs hit $1,000/month after 18–30 months of consistent SEO content building. Focus on content velocity and niche quality rather than chasing pageviews.
What is a good AdSense RPM?+
Good benchmark RPMs by content type: Finance/investing $8–$25; SaaS/productivity $6–$15; Home & family $2–$5; Tech reviews $3–$8; News/general $1–$3; Entertainment/gaming $0.50–$2. RPM depends heavily on ad unit density, advertiser competition, and where traffic comes from. Country RPM varies by 10× — US traffic is highest, followed by UK/CAN/AU, with India/SEA below $1 RPM.
Is AdSense still worth it in 2026?+
Yes — but AdSense alone is rarely the best monetization. The winning strategy in 2026 is: (1) AdSense / Ezoic / Mediavine programmatic ads for easy baseline; (2) Affiliate links — usually 2–10× higher RPM; (3) Info products / courses — highest margin. A well-monetized site mixes all three. Solo AdSense RPM of $3 becomes $15–$30 RPM once you layer in affiliate and digital products.
How do I increase my AdSense RPM?+
Five proven levers to increase AdSense RPM: (1) Upgrade to an ad optimization network (Ezoic, Mediavine, AdThrive) — typically doubles RPM overnight; (2) Focus on higher-ad-value niches — finance, SaaS, home, legal; (3) Increase page-views per session with internal linking and related posts; (4) Remove lowest-performing ad units and double down on top 2–3 positions; (5) Improve ad viewability — 70%+ viewability correlates with 50%+ higher eCPM.
Ezoic vs Mediavine vs AdThrive vs Monumetric — which pays most?+
Entry: Ezoic (10K visits minimum, typically doubles AdSense RPM). Mid-tier: Monumetric (10K+ min). High-tier: Mediavine (50K sessions minimum, adds 15–50%+ over Ezoic). Top: AdThrive / Raptive (100K+ sessions, often $15–$30+ RPM). Income ceiling depends mostly on niche quality and % of Tier-1 traffic — not the network. Start with Ezoic, upgrade to Mediavine at 50K+ monthly sessions.