Calculate exactly how much to charge for a sponsored post, reel, story, or campaign. Updated with 2026 industry-standard rate card benchmarks.
Update inputs — results update live
Industry-standard benchmark rates for Instagram sponsored posts by follower tier.
| Tier | Follower Range | Engagement | Rate / Post | Monthly Income |
|---|---|---|---|---|
| Nano | 1K – 10K | 5–10% | $50 – $300 | $200 – $1,500 |
| Micro | 10K – 100K | 3–7% | $200 – $1,500 | $1,000 – $6,000 |
| Mid-tier | 100K – 500K | 2–4% | $1,500 – $10,000 | $5,000 – $30,000 |
| Macro | 500K – 1M | 1.5–3% | $10,000 – $30,000 | $20,000 – $80,000 |
| Mega | 1M+ | 1–2% | $30,000 – $100,000+ | $50,000 – $300,000 |
| Celeb | 10M+ | 0.5–1.5% | $100,000 – $1M+ | $200,000 – $3M |
Price each deliverable type correctly based on production cost and value to brand.
| Deliverable | Description | Rate vs. Static Post |
|---|---|---|
| Single Static Post | 1 image + caption | 1.0× (baseline) |
| Carousel (3–10 slides) | Multi-slide static post | 1.1–1.3× |
| Instagram Reel | 15–90 second video | 1.5–2.5× |
| Story Set (3–5 slides) | Disappears in 24 hrs | 0.3–0.5× |
| Long-Form Video (Live / IGTV) | 5+ min production | 2.0–3.5× |
| Link in Bio | 24–72 hrs link placement | +15–25% |
| Brand Usage Rights (3 months) | Repost on brand channels | +25–50% |
| Whitelisting / Paid Boost | Brand runs ads from your account | +50–100% |
| Exclusivity / Non-Compete | 30–90 day lock-out from competitors | +50–200% |
| UGC — content only, no post | Raw content for brand to post | 0.5× of post rate / asset |
| Monthly Retainer (5–12 posts) | Bulk, ongoing collaboration | 5–10× of single post rate (10–20% discount) |
Top questions about influencer pricing answered.
Standard formula: $100 per 10,000 followers × engagement factor × content type. Nano influencers (1K–10K): $50–$300 per post. Micro (10K–100K): $200–$1,500. Mid-tier (100K–500K): $1,500–$10,000. Macro (500K–1M): $10,000–$30,000. Mega (1M+): $30,000–$100,000+. Rates double or triple for Reels and video. Add 25–50% for usage rights, whitelisting, or exclusivity clauses.
Average earnings by follower tier: Nano (1K–10K) — $50–$300; Micro (10K–100K) — $200–$1,500; Mid-tier (100K–500K) — $1,500–$10,000; Macro (500K–1M) — $10,000–$30,000; Mega (1M+) — $30,000–$100,000+. Top creators in high-value niches (finance, luxury, SaaS) can exceed these ranges by 2–5×. Stories and single links are typically priced at 30–50% of post rate; Reels at 150–250%. Monthly retainers discount 10–20% off per-post rate.
A healthy engagement rate by tier: Nano 1K–10K = 5–10%; Micro 10K–100K = 3–7%; Mid-tier 100K–500K = 2–4%; Macro 500K–1M = 1.5–3%; Mega 1M+ = 1–2%. Below 1% is low and brands pay less. Above 8% is exceptional — you can charge a 20–50% premium over standard rate cards. Engagement rate is the single most important metric brands look at beyond follower count.
Formula: (Followers ÷ 10,000) × $100 × Engagement factor × Content type multiplier × Niche multiplier. Engagement factor: above 5% engagement = 1.2–1.5×; below 2% engagement = 0.5–0.8×. Content multipliers: Static post = 1.0×; Carousel = 1.1×; Reel/video = 1.5–2.5×; Story set = 0.3–0.5×. Always add 25–50% extra if the brand wants usage rights, paid amplification (whitelisted ads), or exclusivity/non-compete periods.
You can make money on Instagram with as few as 1,000 followers. Nano influencers (1K–10K) often earn $50–$300 per sponsored post and have the highest engagement rates. Micro influencers (10K–100K) have the best income-to-effort ratio and can earn $500–$3,000/month with 2–4 posts per month. Full-time influencer income requires 50K+ engaged followers and diversified income streams (affiliate, own products, courses, UGC).
Brands prioritize, in order: (1) Engagement rate — quality over quantity; (2) Niche fit — does your audience match their target customer?; (3) Content quality — aesthetic, captions, video production; (4) Follower demographics — country, age, gender; (5) Previous sponsored post results; (6) Brand safety and authenticity. A 10K micro influencer with 8% engagement in a specific niche often outperforms a 100K general lifestyle influencer with 2% engagement — and brands know it.